Schütze was du liebst

At the heart of the campaign is a 30-second TV spot that runs on all high-reach channels. A fast-paced snapshot, cut from stock footage and scenes that have been filmed with the "necessary distance", which casts a hopeful glance at the current situation. Because apart from the many restrictions, the crisis fortunately also shows impressively how people act in solidarity with and for each other. For this reason, risk and accident protection for families is available free of charge for the first three months of the campaign period.