BAT Germany - Lyft
We constantly have to face restrictions and conventions. We're all supposed to just play the role we’re given, accept things as they are and to deal with it. LYFT reminds us to confidently question the status quo with a campaign that boldly scrutinizes conventions and social prototyping – and answers them with a confident statement rooted in a product truth: open the CAN. All kicked off with our film "Ode to Possible" – a manifesto tailored for the brand's digital and social channels.