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Rewind Stories

Director

Jan Eric Euler

Client

Decathlon

Agency

Grabarz & Partner

DoP

Jan Stollberg

Short humorous stories are shown with which the viewer can identify immediately - no overdrawn, fictional characters.
Here we show various sports not as performance-oriented training sessions where you have to torture yourself, but in the form of playful, spontaneous ambition that is fun.
Our films begin with the end, meaning the climax of the experience, and run backwards to their origin in the Decathlon Store and the decision to buy a product that has taken them to that climax - according to the idea of the guiding slogan:
"WHERE YOUR SPORT BEGINS."

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